since 1976
since 1976
Lynk&Co was created under Geely to attract the young professional segment market. Located in Shanghai and amongst row of other car dealers, the outlet really does stands out. It is quite amazing walking into a Lynk&Co dealer outlet, which PROTON dealers experience while on the trip to China recently.
“This is totally a new concept of a dealer outlet. Never looking like an automobile outlet, instead it looks more like a lifestyle store. The outside of the building is totally interesting, and wait till you get inside, even more surprising,” exclaimed Azizulmu’min Mohd Hussain Malim, of Rohamas Corporation Sdn Bhd.
“Just like walking into a boutique in a mall – it is the same feeling. It does not just shout about the cars, but what is in the store to be explored. It does not just focus on the cars, but the kind of lifestyle it brings by owning a Lynk&Co. It is about the association with the brand, and not the brand itself. Truly forward, smart and refreshing. If this concept is brought over here in Malaysia, I bet it will be a crowd puller,” said Azizulmu’min.
“Walk-in, and there is the coffee area, with a range of ribbon-coloured lollipops with the word Lynk&Co engraved unto it. Opposite this is the merchandise area, where there are shirts, caps and other merchandise to look at, or just to purchase as souvenirs. Not only that, it also has the coffee area, kids area and a comfortable lounge area where customers can relax and be pampered while waiting for their cars to be serviced,” explained Azizulmu’min further.
Louis Ng Boon Cheng, of NHL Automobil Sdn Bhd, shares the same sentiment.
“This is a true business strategy at work, no longer about the hard selling of cars. It is all about concept selling and design, and the creation of a trend by owning a Lynk&Co car. I truly look forward to the same concept being copied here in Malaysia,” Louis mentioned.
Razali Ahmad, of Erakars Sdn Bhd, for him, the concept brought about a whole new idea of selling cars.
“The showroom bring about a different feeling compared to other brands in the market. A relax and cheerful atmosphere as well as digital corner bring about a difference to customers’ feelings, especially when they step-into the showroom. With spacious waiting area and comfortable café, this make customers feel excited and valued when they walk in,” according to Razali.
Furthermore, Razali mentioned “The easy set up and non-cluttered way of presenting the cars in the showroom is also a big plus. Kids would love the ambience and the space is good for small talks amongst adults over a good cup of coffee, to just relax and not feeling hurried while waiting for car to be serviced”.
